Our brand is evolving in conjunction with our 10th Anniversary Celebrations in January 2020. Five Governing Bodies joined forces together to establish us as the Female Sports Forum in January 2010. Our goal is to increase opportunities for females to participate in sport and physical activity. After 10 years of the Female Sports Forum it was time to evolve to appeal to even more women throughout Northern Ireland and beyond. The Be You brand is to inspire all women to get involved and motivate in our active community. Our new brand ethos is to emphasise our organisation’s attitude to embracing all form of being physically active. to increase opportunities for females to participate in sport and physical activity. After 10 years of the Female Sports Forum it was time to evolve to appeal to even more women throughout Northern Ireland and beyond. The Be You brand is to inspire all women to get involved and motivate in our active community. Our new brand ethos is to emphasise our organisation’s attitude to embracing all form of being physically active.